With BFCM now over, we take a look at three long term strategies our customers use to increase store conversion rates and average order values using EasyGift. Let’s dive right in!
Did you know you don’t have to use EasyGift to give customers gifts? Many merchants are now using EasyGift to create targeted cross-selling and upselling rules using the “Offer to customer” rule type.
Offer to customer rules are triggered like normal rules, but instead of automatically adding items to cart, they instead show a fully customizable popup giving customers a choice of products they might want to purchase alongside items in their cart. Selling some jeans? Set up a Offer to Customer rule to cross sell a selection of matching t-shirts.
The items offered don’t have to be discounted either – so it’s a quick and easy way to increase your store order value. Unlike other cross-selling apps, EasyGift allows you to create highly granular messaging in each rule, so you can talk directly to customers about why the offered products work so well together.
Magic link rules are special EasyGift rules that only trigger for store visitors who arrive via a special link. This makes them an excellent tool for targeted marketing campaigns and online advertising – as you can create enticing offers without offering gifts to everyone who visits your store.
You can use these rules in lots of ways to target specific visitor segments, but here are two of the most popular:
1. Using magic links with Facebook Ads and social posts to add a gift and improve conversion rates for new customers checking out your brand.
2. Reactivate old customers by using magic link rules to offer them a special promotion.
You can also combine several magic link rules together, by appending the rule ids with commas on your link: eg: yourstoreaddress.com/?aca=RULE_ID_1,RULE_ID_2,RULE_ID_3
Another popular approach is to use EasyGift to create tiered rules in your store and push up customers average order size.
Typically, merchants use multiple cart value rules set at increasing thresholds. This approach incentivizes customers to add more items to cart to reach the next tier. Remember you can use rule notifications to explain to customers how the offer works!