July 10, 2024

Advanced Shopify Reporting with BI Tools


Advanced Shopify reporting with BI tools empowers e-commerce enterprises to thrive in the dynamic digital landscape, make data-driven decisions, and boost revenue. While Shopify offers robust features for efficient business operations, integrating Business Intelligence (BI) tools adds even more value for its users. This article explores the benefits of advanced Shopify reporting with BI integration.

Shopify Reporting Overview

Built-in Shopify analytics features are integral to e-commerce success. They encompass, in particular, sales, customer, inventory, traffic, and referral reports, providing vital insights for businesses. In other words, these tools can help find answers to questions like which websites are driving traffic to your store, where your site visitors are located, how your marketing campaigns fare, or what are the most sought-after products among your audience — those things that you need to know to ensure and improve your store performance.

Reporting is central in e-commerce for data-driven decision-making, performance monitoring, revenue optimization, customer insights, and operational efficiency. Thus, Shopify reports are indispensable for the platform’s store optimization and sustainable growth in a dynamic online marketplace environment.

Types of Built-in Shopify Reports

A diverse range of built-in reports and the option to integrate Shopify reporting apps offer e-commerce businesses the tools to gather essential insights across various operations. Here are the instruments available for the store holders based on their subscription plan.

Shopify Acquisition Reports

Shopify acquisition reports focus on tracking how visitors find and enter your Shopify store. Key insights of Shopify acquisition reports include the sources of traffic, referral websites, and campaigns that drive visitors to your site. This data helps assess marketing strategies' effectiveness and allocate resources accordingly.

Shopify Inventory Reports

Shopify inventory reports are essential for tracking stock levels, monitoring product availability, and managing restocking. These reports help prevent stockouts and ensure efficient management of sold items.

Shopify Behavior Reports

Shopify behavior reports provide insights into how customers interact with your online store. With it, you can learn about page views, click-through rates, and customer navigation paths. This information aids in optimizing website design and improving the user experience.

Shopify Marketing Reports

Shopify marketing reports provide details on the performance of marketing campaigns, including ad spend, clicks, conversions, and ROI. These insights will help to optimize marketing budget allocation and adjust the strategy.

Shopify Customer Reports

This tool offers valuable information on your customer base. Shopify customer reports include data on customer demographics, purchase history, and retention rates. These insights enable businesses to tailor marketing efforts, segment their audience, and enhance customer loyalty strategies.

Shopify Profit Reports

Shopify profit reports help businesses understand their profitability by providing data on revenue, costs, and profit margins. This information is crucial for financial planning, pricing strategies, and overall business profitability.

Shopify Sales Reports

This instrument allows businesses to delve into sales data in-depth with insights into revenue, order volume, and product performance. Shopify sales reports aid in procuring the data required to evaluate the success of different sales channels, promotions, and products.

Shopify Order Reports

Shopify order reports offer a comprehensive view of order data, including order volume, revenue, and trends over time. Businesses can use this data to assess sales performance, monitor seasonal trends, and optimize pricing and product offerings.

Shopify Custom Reports

This feature allows businesses to tailor reports to their specific needs. Shopify custom reports offer flexibility in selecting and visualizing data relevant to the unique objectives of store owners.

Shopify Reports Limitations

Shopify's built-in reporting capabilities are undoubtedly valuable for many e-commerce businesses. Still, their limitations and shortcomings may hinder in-depth analysis and decision-making in specific scenarios. Here are some examples where default reports may fall short:

Limited Historical Data

Shopify's built-in reports often provide only a limited amount of historical data. It can be a significant drawback when analyzing long-term trends, seasonal variations, or historical performance. For instance, assessing year-over-year sales growth or comparing multiple years' data is challenging in this case.

Lack of Granular Detail

In some instances, businesses require more granular data to make informed decisions. For example, they may need to understand product-level performance, variant-level sales, or customer behavior in a detailed scope. Shopify's native reports may not offer this level of granularity as, for example, Power BI Shopify or Tableau Shopify analytics achieved with inter-platform integrations.

Cross-Channel Insights

Many e-commerce businesses operate on multiple sales channels, such as Shopify, Amazon, eBay, and brick-and-mortar stores. Analyzing the cross-channel performance and comparing data from different platforms is complex with Shopify's default reports. A broader view that integrates data from all channels is often needed.

Complex Segmentation

Customized customer segmentation is essential for targeted marketing and personalized experiences. While Shopify's customer reports provide some segmentation capabilities, they may not suffice for businesses with complex segmentation criteria.

Real-time Monitoring

The platform’s native reports typically offer daily updates. Businesses that require real-time Shopify insights to react quickly to market changes may find this delay in data delivery insufficient.

Marketing Attribution

Analyzing the effectiveness of multi-channel marketing campaigns and attributing conversions accurately can be challenging with Shopify's default reports. But all the marketologists know how sophisticated attribution models are often invaluable for in-depth analysis.

Customization Limitations

While Shopify allows some customization of reports, there are constraints on how far you can tailor them to meet specific business requirements. Complex data visualization and tailored calculations may not be achievable within the platform's limitations.

In these scenarios, businesses often turn to Business Intelligence (BI) tools or third-party reporting apps to overcome these shortcomings and delve into Shopify advanced reporting.

BI Tools for Shopify Advanced Reports

As already mentioned, BI tools enable data integration from multiple sources, offer advanced data visualization, provide historical data analysis, and allow for complex customizations, addressing the shortcomings of Shopify's native reporting capabilities. These instruments enable businesses to gain deeper insights and make more informed, data-driven decisions that boost e-commerce success. Several BI tools in the market integrate seamlessly with Shopify, provide their users comprehensive capabilities, and offer Shopify professional reports.

Alpha Serve, a software development company specializing in BI connectors, presents many Shopify applications for in-depth analysis. One of them is Exportier — Data Export by Alpha Serve. The app is designed to streamline the extraction of Shopify data for business intelligence applications. This plugin automates the data export process, ensuring a seamless data transfer from your store to other platforms, thus surpassing the efficiency of manual XLS/CSV file downloads. Exportier — Data Export encompasses data export from essential segments such as products, customers, orders, inventory items, and beyond. It has a user-friendly interface and extensive filtering options that simplify extracting the data required for subsequent analysis and processing.

There are also instruments designed to ease the integration with specific BI tools. Many e-commerce businesses operate on multiple sales channels, such as Shopify, Amazon, eBay, and brick-and-mortar stores. Analyzing the cross-channel performance and comparing data from different platforms is complex with Shopify's default reports. A broader view that integrates data from all channels is often needed.

Power BI Connector for Shopify

Power BI Connector for Shopify allows businesses to effortlessly integrate their Shopify store with Power BI using the user-friendly interface. It enables the creation of customized in-depth analysis and interactive, advanced reports for Shopify. You can schedule automatic data updates for real-time insights and seamlessly blend your store’s data with other sources such as CRM and ERP systems. It is also possible to craft tailored reports by selecting specific data with provided advanced filters and exploring a wide array of tables and fields for comprehensive analysis while upholding data security. The tool allows simple data management through automated connections between tables.

In four straightforward steps, you can perform Shopify Power BI integration with the Power BI Connector for Shopify, create a data source, import data into Power BI, and start building insightful Shopify reports and dashboards with preconfigured templates. This tool is invaluable for Shopify store owners and managers seeking to elevate their KPI tracking and profitability through transparent and efficient reporting.

Tableau Connector for Shopify

The Tableau Connector for Shopify, in turn, serves as a robust tool, simplifying the task of transferring critical Shopify data to Tableau for advanced visualization and analytics. With it, Shopify proprietors and administrators can promptly generate tailored reports, facilitating comprehensive e-commerce data analysis. Consequently, this equips them to make well-informed choices concerning product selection, pricing strategies, and customer offerings. The Tableau Shopify Connector is user-friendly, catering to individuals of all skill levels without requiring specialized expertise to utilize its functions.

The work with a tool is effortless and fast. Users can easily install the Tableau Connector for Shopify, create data sources, import data into Tableau, and initiate the development of Shopify reports and dashboards through the potent visualization tools offered by Tableau.

The tool boasts various valuable features, encompassing support for multiple data sources, access to diverse tables and fields, automated scheduling of data exports, and simplified management of data relationships. As such, this integration app presents an exciting opportunity for those looking to enhance their Shopify reporting with Tableau.


Shopify's reporting capabilities are pivotal in empowering businesses to gain valuable insights into their e-commerce operations. While the platform offers essential built-in reports, the need for more advanced and customized Shopify reporting is becoming increasingly vital. It is where tools like Alpha Serve's Power BI and Tableau Connectors for Shopify come into play.

These connectors streamline exporting Shopify data for advanced visualization and analytics, enabling store owners and administrators to create customized, interactive reports and gain in-depth insights.

If you're eager to enhance your Shopify reporting and explore the realm of advanced analytics, we highly recommend giving Power BI and Tableau Connectors for Shopify a spin. Discover the potential of data-driven decision-making and witness how these tools can transform your e-commerce venture. Seize the chance to elevate your Shopify reporting to new heights!

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