The January sales have traditionally been one of the highlights of the retail year, hugely increasing sales. In previous years, such as 2021, U.S. businesses have seen a sharp increase in retail profits. This year, things are tougher for consumers, but we’re still expecting profits as this seasonal sale period goes on. But how do you play your cards right to ensure your Shopify store makes the most of this potentially lucrative period?
During this time, Shopify stores compete to attract bargain-hunting shoppers to. The competition is intense as many stores vie for attention during this season. Stores are preparing for a difficult year ahead, but there are ways to turn online clicks into actual sales.
In this article, we explain why joining the January sales is beneficial for your Shopify business. Then, we show the different ways you can implement sale offers to maximize your orders. With EasyGift and our new add-on Cartix, it couldn’t be more simple!
Why are the January sales great for maximizing Shopify store profit?
Some e-commerce business owners may be reluctant to use sales as they assume it loses them profit. However, a strong sales technique can boost sales—and therefore profit.
With retail profits generally jumping in January, we know U.S. shoppers love a good sale. Since 2017, more people have been shopping online during sales than in physical stores. Maximizing the potential profit from this period is therefore essential. It will increase the conversion rate of your store and potentially the AOV too. Use our Shopify discount app GetSale to set up bulk discounts and save time.
January sales are not only good for e-commerce profits. Building loyalty with customers via offering discounts can convert into more sales long-term. If they know they can get a good deal from you, a customer is more likely to keep coming back.
Also, it's a good chance to sell old stock and make room for new products in the coming year. E-commerce businesses often buy too much stock and have difficulty selling it, especially if it's seasonal or trendy items. January is a good time to clean out your warehouse and sell any old stock to make money.
These benefits do come with a disclaimer, however. There maybe times when offering sale discounts would not be profitable, or it might only attract sales in the short term. You should carefully integrate sales into your yearly business plan, and January is a great time to do it.
4 types of discounts to maximize January sales profits on your Shopify store
There are many ways you can implement offers when planningfor the January sales period. Our app, EasyGift, allows you to integrate offers onto your website seamlessly. In previous articles, we’ve suggested the best store promotions it can help you integrate. To improve our app, we've added a new sales feature that can do all the hard work for you!
Below are 4 simple discounts you can offer using the Get Sale with your Shopify store this January:
1. Percentage discounts: an easy January sales technique
Percentage discounts are the most simple, recognizable form of sales technique. These are simple to market as they give customers an obvious discount on products on your Shopify store. You can apply this directly on products on site using our bulk discount manager GetSale or set up discount codes.
Typically, retailers discount products anywhere between 5% and 50%. Choosing the discount percentage and the trigger rule depends on various factors; it's best to stick to increments of 5% or 10%. When determining the discount amount, make sure it does not negatively impact your profit from producing or acquiring the product. Additionally, consider the quantity of stock you need to sell.
Big discounts are beneficial when you have a large number of items to sell quickly. This is particularly true when you need to update your stock for the new year or different seasons. With Get Sale, you can easily apply a percentage discount store-wide or on specific products.
2. Tiered discounts for encouraging bigger spending
Next up, progressive discounts can be great for incentivizing customers to buy more. This classic upselling technique is effective for generating higher basket spending and shifting more stock per transaction.
You can set up a tiered promotion based on basket value. For example, 10% off a $30 spend, 20% off a $40 spend, and 30% off over $50. Alternatively, you can offer it based on the number of products bought. For example, 10% off 2 products, or 15% off 3 products.
The progress bars feature on Cartix is a great way to promote offers like this to browsers. You can also use the add-on to apply these value-specific discounts to the cart before the checkout page.
3. Loyalty discounts that extend past the January sales period
Generating loyalty amongst your customer base is a smart way to use the January sales on Shopify to grow future profits. Offering discounts to customers post-purchase is a great way to encourage them to come back.
Customers who place an order can receive a web page or email. This web page or email will offer discounts of 10%, 15%, or 20% for their next purchase on your Shopify store. By expressing gratitude for their business, it lets customers know that you value them. This, in turn, motivates them to come back because they are aware of the excellent offer they will receive.
4. Free shipping for a minimum cart value
Smaller promotions, like free delivery, can encourage buying even without bigger discounts.
Offering free shipping for orders over a certain amount motivates customers to spend more. This is because they want to take advantage of the deal. The specific amount required for free shipping is usually around $20 or $30. Often, they will then end up spending more than the required amount.
You can easily add discounts or free shipping to the cart before the purchase page with Cartix. This will make the process smooth for both you and your customers.