Experts forecast that e-commerce in the US will likely generate more than $1.1 trillion in sales* this year. To boost your online business, it is important to keep an eye on the top 2023 e-commerce trends. This will help ensure that your online store grows as much as possible.
Online retailers have a projected annual growth rate* (CAGR) of over 14% between 2021 and 2028. So it is the time to make use of the biggest trends in the e-commerce space to boost your sales.
This article lists the top 5 e-commerce trends for the year. These trends are important for increasing clicks and sales. To boost your online retail sales, it is crucial to stay informed about the latest market trends. Additionally, it is also important to be aware of your strengths and focus on them.
Following the trends below will help to attract more customers to your eCommerce store and increase your conversion rate.
E-commerceTrend Predictions for 2023
1. Social media
It’s no secret that social media platforms have been booming over the past few years especially. Since the invention of Facebook right up to the popularity of TikTok skyrocketing during the COVID-19 pandemic, the signs are everywhere. If you want a successful e-commerce business in 2023, social media is essential.
A good social media plan can attract more customers to your website, who might not have discovered your products otherwise. On average, people spend 2 hours* daily on social media, with about 25% using it for shopping. The potential here is huge and continues to grow every day.
2. Customised packaging
Another one of the big e-commerce trends of 2023 is customization. We already know that in recent years, consumers have wanted more opportunities to customize the products that they buy. However, packaging customization is a relatively new feature of the market that is becoming popular.
Making the shopping experience more personal is appealing to many consumers these days. You can easily join this trend by providing packaging choices with personalized names, colors, fonts, and extra gift-wrapping services. Customers can use our EasyGift app to add extra packaging or customization options to their orders.
We've talked about how important sustainability is in online shopping before, and it's becoming even more important in 2023. Customers love to know they’re being environmentally responsible when buying products. It's now more and more important, to take necessary steps to make your business more sustainable and reduce your impact on the planet.
You can join this trend in several ways. One way is by making your packaging easier to recycle. Another way is by updating your returns policy. You can also join by using EasyScan for online inventory management and pick lists.
4. Mobile shopping
Finally, consumers are buying more and more on the go. Mobile shopping will increase in popularity in 2023. This is because people's lives are becoming busier and the world is returning to pre-pandemic commuting and socializing.
Improve your mobile site for easier shopping on phones. It's a good way to join the trend. You can follow plenty of simple steps to get started!