Now 2023 is in full swing, keeping an eye out for the top e-commerce trends of the calendar year is important for taking your online business to the next level. E-commerce is expected to generate over $1.1 trillion in sales in the US alone this year, but what is driving these astonishing figures?
With a projected compound annual growth rate (CAGR) of over 14% between 2021 and 2028, now is the time to make use of the biggest trends in the e-commerce space to boost your sales.
In this article, I identify the top 5 e-commerce trends for the year that you should be playing up to drive clicks and sales. Making it easy for you to work to your strengths in the online retail space, getting onboard with the latest developments in the market is the best way to boost your sales.
E-commerceTrend Predictions for 2023
1. Social media
It’s no secret that social media has been booming over the past few years especially. Since the invention of Facebook right up to the popularity of TikTok skyrocketing during the COVID-19 pandemic, the signs are everywhere. If you want a successful e-commerce business in 2023, social media is essential.
If you develop a strong social media strategy, then you can channel customers that may otherwise not see your products onto your website. Daily, social media users spend over 2 hours on average scrolling, whilst around a quarter of these use social media for shopping. The potential here is huge and continues to grow every day.
2. Customised packaging
Another one of the big e-commerce trends of 2023 is customization. We already know that in recent years, consumers have wanted more opportunities to customize the products that they buy. However, packaging customization is a relatively new feature of the market that is becoming popular.
Making the shopping experience more personal is appealing to many consumers these days. Whether you offer packaging options with customized names, colors, fonts, or extra gift-wrapping services, this is an easy trend to jump on with the right resources. Our EasyGift app can be used to add extra packaging or customization options to customers’ orders.
3. Sustainability
We’ve explained in previous blog posts how important sustainability is in the online shopping world already, but it’s becoming even more so in 2023. Customers love to know they’re being environmentally responsible when buying products. Helping reduce your and their impact on the planet through simple steps towards making your business more sustainable is really important going forward.
Whether it’s reconsidering your packaging to make it more recyclable or less excessive, updating your returns policy, or using EasyScan to run all of your inventory management and pick lists online, there are a lot of ways to get involved in this trend.
4. Mobile shopping
Finally, consumers are buying more and more on the go. With everyone’s lives being increasingly busy and the world returning to pre-pandemic commuting and socializing, mobile shopping will become even more popular in 2023.
Optimizing your mobile site to make shopping easier for customers who want to shop on their phones is a great way to jump on this trend. There are plenty of simple steps you can follow to get started!
