With Valentine’s Day right on our doorstep, integrating some enticing gifting deals into your Shopify store is a great way to grab a bit of extra profit. Whilst February 14th originated as a Christian Saint’s feast day, today it has become one of the huge boosters of retail spending. This makes it one of the most important commercial holidays of the year, which is great for your Shopify store if you can market it right!
The National Retail Federation’s annual survey for spending on and around the most romantic day of the year indicates why gifting on your Shopify store is so important in this context. Over half (52%) of U.S. consumers plan to celebrate, whilst on average, they plan to spend just shy of $200 on their gifts. The majority of this spending will come from candy (57%) and greetings cards (40%), but there are plenty of other items shoppers will be splashing their cash on in the coming week.
So, whether you sell traditional Valentine’s treats like candy and jewelry, or something a bit more unexpected that your customers might like to gift their special someone, now’s the time to use gifting to your advantage. Below, I’ve included the four best Valentine’s day gifting ideas for your Shopify store for you to try out using our app, EasyGift.
Top 4 Valentine’s gifting promotions to try
Although there are plenty of gifting ideas you could try out, these are just 4 extra special promotions to boost your orders this Valentine’s week. They’re so simple to set up using EasyGift that it can take just a few minutes to get going!
1. Personalize your products for Valentine’sDay
Shoppers love being able to personalize their gifts on Valentine’s Day. In 2023, one of the biggest retail trends is going to be personalization. From customer experience to physical and digital products themselves, your customers are increasingly wanting to tailor their shopping.
This holiday is especially good for integrating a personalization gifting promotion because those buying presents often want to make their loved one feel special. What better way to do that than adding a name, special date, or another personal touch to your products? Whether is a t-shirt, a digital print, jewelry, or candy, there’s a way to personalize it.
2. Last-minute speedy delivery - for customers who forgot
Whenever there’s a gifting holiday, people will inevitably forget to send presents in time. That’s why, when the holiday is so close, it’s a great idea to integrate an automatic, last-minute expedited delivery option on your Shopify store. Whether it’s at a discounted rate or entirely free, you can add the option of speedy next-day delivery for those who were a bit slow off the mark.
This could save a lot of worry for your customers, and drive sales to your site as they know you’ll be able to reliably get their gift to their special someone! You can use our simple add-on Cartix to include delivery promotions on your Shopify store this Valentine’s Day.
3. An extra treat for the special day
Nothing’s better than receiving an extra treat with your order! Shoppers will be looking for the best deals and promotions to make their gifting feel extra special, so adding a Valentine’s Day treat to their cart is one way to drive sales to your store. Try adding chocolates or even a gift card for your store to keep customers coming back.
This is a great promotion to try as even those who are buying for themselves this Valentine’s Day or shopping as usual can be enticed to order with the promise of an extra gift for themselves.
You can do this automatically through EasyGift, with the ability to manually or automatically add gifting promotions to shoppers’ carts. This can be based on whether they spend a certain amount, buy particular products, or even just be included with every order.
4. Free Valentine’s Day card gifting promotion
Finally, if you can source greetings cards, giving your customers the option of a Valentine’s Day card with their order is a great gifting promotion to try. Whether it’s a personalized one or blank so they can write their own message, you’ll help simplify their gift purchasing.
So, with the big day fast approaching, it’s time to integrate some Valentine’s Day gifting promotions to boost your sales in the coming week! If it’s too late this year, then you can get well-prepared for Valentine’s Day 2024 in the meantime.